Logodesign for HEVNLY Food Company

HEVNLY is a young food company from germany who produces convenient, vegan & healthy baking mixtures for young professionals, health conscious people & people who love them selves.
The logosymbol "cloud with tongue" l represents in a symbolic way the product which wants to eat itself because it's so yummy ;) The style is quite loose and comicy. The logofont is minimalistic, clear and quite strong and in a waveshape to emphasize the fun, lightness and positiveness of the product and the brand HEVNLY.

PACKAGING DESIGN & ILLUSTRATIONS

Here are some 3D mockups for the packaging designs i made. It have been 4 packages in total where i created all illustrations, icons, the color concept. It's been pure joy to develop these shapes and colors and combine them to a cohesive concept.  

3D Mockups. Printed and produced with packiro from cologne


Logo Moodboard

Moodboard for logo design

For every logodesign i like to create moodboards to gauge what look & feel the client wants for their brand or project. It's a great way to get a feel which fonts, colors, shapes, styles etc. get preferred. Also, for me it's a great inspiration for my general designer heart which beats for fonts, colors, shape language etc.


Styleguide
Once the project is finnished, the client needs orientation on how to use their branded colors, fonts etc. on their social media, website and future projects. It is heavily important that these colors, disctances, fonts are consistent, so the brand keeps recognisable. Therefor i create for each & every client a Styleguide so they have a manual for it.
detailed Mockups
I created all Illustrations on my iPad and my beloved apple pencil 2. Goal was it, to give them a quirky fun yet professional look which joins smoothly into the company's philosophy. I just loved the research process and how everything fits nicely together. For every graphic i created an asset, so it can be used for websites, instagram or other further graphical work.
Vanilla Cupcakes
Vanilla Cupcakes
Vanilla Cupcakes
Vanilla Cupcakes
fudgy Brownies
fudgy Brownies
fudgy Brownies
fudgy Brownies
Mug Cake Vanille
Mug Cake Vanille
Mug Cake Vanille
Mug Cake Vanille
Mug Cake Choki
Mug Cake Choki
Mug Cake Choki
Mug Cake Choki


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